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Growth Hacking

Growth hackers are able to utilize analytical thinking, product engineering and creativity to significantly increase their company’s core metric(s).

If you are a startup, you will most likely not have access to the same resources or brand equity compared to other MNCs. Mostly due to the fact that you will have lesser money and are less well-known as a startup compared to an established company. This means you must both educate your prospective customers as well as acquire them without expending too much of your budget.

Many of the growth hacking descriptions on the Web are unnecessarily restrictive due to the ever-changing market.

Growth hacking is definitely not a new practice, just a new term. Anyone who has figured out how to game Google’s algorithm (aka SEO) was leveraging both creativity and analytics to rapidly grow their company. Amazon’s legendary use of A/B testing surely fits into the category of growth hacking. So is LinkedIn’s ingenious email importing scheme (where users were prompted to let LinkedIn import their email contacts and send them a note inviting them to the service).

Growth hacking isn’t the best term, but it does describes a process for engaging users with a mixture of traditional marketing and analytical skills with product development skills. In the past, marketing and product development departments were often at odds where marketing groups would be spending significant amounts of money to acquire users but couldn’t get any development resources to build something as simple as new custom landing pages. Furthermore, product development teams would often build what they think users want and will attract users without understanding the impact and changes that their decisions will make for the users. The idea is to create a proper user-based design and yet at the same time making sure your marketing spendings are targeted to the correct user group.

I think the best part of the current hype around “growth hacking” is that it helps remind everyone how important it is to grow your product. Till now, I still occasionally hear companies saying they have designed the best system and user interface for the users. That simply is just not always what it seems. You need to relate what you have gathered from your data and understand innately what feature in your product helps your active users attract new users, and then create solutions that will help to make it happen much faster and more often. Creating and building products that will further push the way you market great products has always been a core attributes of successful companies. This will definitely be a much more common occurrence in this current day and age of the digital era.

Growth Hacking

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Growth Hacking

Growth hackers are able to utilize analytical thinking, product engineering and creativity to significantly increase their company’s core metric(s). If you are a startup, you

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Why you need a user centric design In our previous post, we talked about getting to know your users and audiences better. We hope our

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